Tips for designing an eye-catching business card
15th February 2019
Whether you’re about to start a new job in legal recruitment, are attending interviews or want to do a bit of networking, a business card could be your next entry into a dream position or an interview with your ultimate employer. With so many templates, ideas and guides out there, how do you know what your business card should look like and what will make you stand out from the crowd? In this article, we will give you all the top tips and tricks to create the perfect business card.
You may not know it, but you represent your own brand, you represent your skills and personalities and that is something you want to portray when designing your business card. Colour, texture and shape will all play a huge part in the look and feel of it, you want it to look eye-catching and memorable, if it’s not of interest, people are more likely to not give it a second glance.
Simple design elements like perforated contact details, embossed text and alternative materials are all possibilities.
Joan from Attorney at Work agrees that creativity is key: “A new trend we are seeing for legal professionals are small batch letterpress business cards that combine printing and embossing. These cards can be simple black and white, but make sure the card stock is good quality. For networking purposes, printing your photo on the back of your card definitely helps people remember you when they return to the office with a stack of cards.”
It really is about using your creative flair to create something that no one else has already done, think outside the box, mock up some designs and ask your peers, it’ll benefit your career in the long run.
“2 inch by 3 1/2 inch is the standard business card size because they fit perfectly into wallets. However, that standard size can also get lost in the shuffle of credit cards and coupons. By using a unique shape, your business card can stand out. Is there something about your brand that translates into a unique business card cut?” A quote recently reported on Divvy’s website.
The size of your card can have a real impact on the overall success of your design. The traditional size is 3.5 x 2 inches and used horizontally, but who says you have to play by the rules?
More and more often companies are starting to see a uniquely shaped card that is pushing the boundaries of the normal. Some business sectors have seen toast, briefcases and ice cream shaped offerings, not so much in the law industry, however.
BBPress commented in a recent website article: “It needs to be practical and easy to have in a wallet, handbag or pocket. If it’s covered in glitter or is poor quality and easily rips, then there’s a good chance it’s going to end up in the bin.”
Think about how you want the card to sit in people hands, do you want it to be slightly larger or would you like it to fit in people wallets? Make sure you account for bleed areas and borders when choosing a size.
Print Place reported that square business cards are on the rise: “Directly adapting regular business cards into a square shape can work well sometimes.”
As mentioned in the previous paragraph shape can have a huge impact when designing your information cards, but there are also other varying factors that you need to consider at the initial stages.
Do you want to create a traditional card, easily rip-able and slightly outdated or do you want to think totally outside the box?
Industries are seeing more and more wooden, transparent, metal and plastic designs that are incredibly eye-catching and entice you in to have a closer look just out of pure curiosity. Some bakeries have even stamped their details into an edible biscuit! These ideas may not be as relevant to the law sector, but you could think about combining elements for an interesting design.
A business cards sole purpose is to provide information to the reader, and you don’t want to take away from that with your chosen layout. Think carefully where you want to place important details, think about making them larger than the rest of the design, make them really stand out to the naked eye. Colour can be a great way to make an otherwise slightly dull card look pretty unique, but remember it needs to remain professional.
If you really want to create something totally eye-catching, think about incorporating foil into your design. The reflective material adds an essence of class and sophistication to proceedings.
You have two sides on a business card, so make sure you use them, add your logo to the front or any other interesting details about yourself or your achievements, the extra space could work in your favour.
What to include in your design is a popular question that people often ask themselves when in the process of creating a visual, and there is no right or wrong answer and often people have different answers.
A rule of thumb is to label your name, job title, email address and any contact details that a prospective employer could contact you on obviously and clearly, after all, that is the focus of a business card.
Any other information you can fit onto the card is a bonus but try not to overcrowd it with unnecessary information just because you might have space.
Some employees have taken to adding a photo or logo to their design. This is a great idea if you wanted to be spotted in a large group of cards, your picture distinguishes you and people will be able to put a face to a name. This is especially popular within the law sector, as a lawyer you want people to trust you and a picture allows for that trusting bond to be conveyed.
A logo is a great idea if you use it across a variety of platforms. If you have a logo that you use on a blog or on social media, it’s a good idea to try and replicate this on your business card simply for continuity purposes above anything else.
Creating a business card can be a simple process if you plan in advance. Know what design you want, colours and information and it’s as simple as popping all the elements together. Within the law sector, we think it’s a vital platform for communication and professionalism, something we think all prospective and current lawyers should put in place.