Michael Jordan files suit against Chinese sports firm
24th February 2012
Former basketball superstar Michael Jordan has announced that he will be suing the China-based Qiaodan sportswear manufacturer over unauthorised use of his name.
‘Qiaodan’ is how Jordan was colloquially known throughout China after rising to worldwide fame in the 1980s, and the ex-Chicago Bulls player has been angered by what he believes is the company’s aggressive and unlawful exploitation, which has apparently also included references to his old shirt number, ‘23’, and even his children’s names.
Jordan stated that he is not launching the case for monetary reasons and that, if successful in his claim, he will be donating all remuneration to efforts encouraging the growth of basketball in China.
The sporting legend also revealed that he will be using a leading Chinese legal firm to represent him, as he wanted to employ a practice with specialist knowledge of solicitor jobs in the country.
Qiaodan Sports declined to comment on the accusations and are not thought to have received formal notice of the action as yet.