Law Absolute - Recruitment specialists

How to make social media a positive recruiting tool

24th August 2015

Social media as a recruiting tool

Other than for personal use catching up with friends and family, social media is used more for publicising brands and promoting a business’s offerings. More often than not, social media channels are forgotten about in terms of recruitment in the UK, but have taken off in the USA.

Social media platforms are growing stronger and should now be at the forefront of businesses’ recruitment plans. Here we take you through how you can make social media a positive recruiting tool for legal recruitment.

Get involved in real conversations

Get involved in real conversations

Companies nowadays must understand that conversations on social media sites that are not related to employment is good, as it is these types of conversations that can eventually lead to talks about recruitment.

Business’s executives should try to strike-up conversations with the public as this can make your company look great to potential employees and also demonstrate that your business is run by great, real people. Consider LinkedIn Groups or monitor hashtags on Twitter that are relevant to your industry.

Make sure you are blogging

Simply posting or sharing a job opportunity like an in-house legal job position via a social media channel just doesn’t cut it with candidates anymore and instead recruiters should be looking to build interest.

This can be a slow process, but blogging about topics within your business’s sector and sharing them is a great way to increase interest in your company’s social media channels.

A common mistake that a lot of companies tend to make is to blog about a range of topics, but you are more likely to attract a great candidate by blogging about fewer topics that are relevant to you, for example, legal firms should blog about big news within the law sector, rather than random topics that happen to be in the news.

Encourage employees to share posts

According to this article on the Jeff Bullas website, out of the 7.2 billion people that make up the world’s population, over three billion are active internet users, whilst nearly 2.1 billion people have social media accounts.

As these social media statistics show, it is safe to say that a lot of your employees are likely to have social media accounts and it is important for firms to encourage these employees to share content and social posts.

This makes your company look desirable to potential candidates and in some cases may put your business’s name in front of people that have not heard of you before.

Consistent messaging

When posting on social media you need to know your audience. So, for example, if you know that your audience is made up of graduates, your social posts will differ to audiences that are made up of director level personnel.

Businesses must ensure that social media posts follow a certain tone and that your messages are up-to-date and consistent, as posts that cover a number of tones will be confusing to people that are not familiar with your company.

Understand your social media channel

Understand your social media channel
Businesses must also understand the social media channel you are posting on, as LinkedIn is hugely different from other social media sites such as Twitter and Facebook. Spend time developing your company profiles and look into the paid options available on each channel, which can help boost your content and posts that bit further.

Dealing with negative comments

Not all feedback your business will receive on social media will be positive and it is important that you expect some negative responses to your posts. You should acknowledge and respond to negative comments and stay positive, as this can in turn look good to others. Try to take the conversation offline by suggesting they email or phone you instead.

If someone trolls you then it is wise to delete these comments, but in most cases responding to one-off negative comments and stating how you will rectify these problems shows people that you care and your business can then turn a negative into a positive.

Image Credit: Rosaura Ochoa, Jason Howie (